The dirty secret of enterprise AI isn't that it's expensive…
Observation
Amazon spent $1.8M on a Claude project over five months, with a senior employee admitting it's hard to figure out what anything AI-related costs.
Angle
The dirty secret of enterprise AI isn't that it's expensive — it's that nobody can tell what it costs. Most organizations run older, higher-tier models by default, quietly burning budget on tasks a cheaper model handles fine. The waste is invisible until someone audits it.
Implication for P&C carriers
Treat model spend like cloud spend circa 2015 — ungoverned and about to surprise you. You need per-workload cost attribution, automatic fallback to cheaper models, and a routing layer that picks the right model for the task rather than defaulting to the most powerful. In insurance, where a single claims-triage or underwriting workflow may run millions of times, model selection is a margin decision, not a technical one. Put someone accountable for token economics before finance discovers a $500-a-day agent nobody remembers approving. The capability curve is dropping prices fast; the risk is paying yesterday's prices for tomorrow's tasks.
A senior Amazon employee said something this week that should worry every technology leader: "It's difficult to figure out how much anything AI-related costs."
That's after a single Claude project ran $1.8 million over five months.
Here's what I keep seeing. Teams stand up an AI workflow, it works, everyone moves on. Nobody notices it's running the most powerful and most expensive model available for a task a far cheaper one handles perfectly. The bill just grows quietly in the background.
One of the newsletters I read described an agent that blew through $500 a day before anyone caught it. After an audit, same work, better output, six dollars a day. The difference was entirely model selection and routing.
This is the cloud cost story all over again. In 2015 we learned that unmanaged infrastructure spend surprises you. AI spend is the same lesson wearing a new coat.
For those of us in insurance, this isn't abstract. A claims triage or underwriting-support workflow runs millions of times a month. Which model you pick is a margin decision, not a technical footnote.
Three things worth doing now: attribute cost to each workload, route tasks to the cheapest model that clears the quality bar, and make someone accountable for token economics.
Model prices are falling fast. The real risk is paying last year's prices for this year's routine tasks. Audit before finance does.
How are you tracking your AI spend today?