Consumer acceptance is rising, but it is acceptance of AI…
Observation
Insurity's April 21 survey of over 1,000 US consumers found that support for AI in P&C insurance nearly doubled year-over-year — reaching 39% in 2026, up from 20% in 2025. But the data drew a sharp line between AI as an assistance tool (46% comfortable with AI generating a quote) and AI as a decision-maker (22% comfortable with AI filing a claim on their behalf, 16% comfortable with AI cancelling or renewing a policy autonomously).
Angle
Consumer acceptance is rising, but it is acceptance of AI as a supporting actor, not a lead. The carriers interpreting the improved approval ratings as a green light for autonomous decision-making are misreading the signal. Tolerance is for AI that helps people faster; resistance is for AI that replaces the human moment in high-stakes transactions. Those are different product design briefs.
Implication for P&C carriers
Customer experience strategies built around autonomous AI for claims filing, policy renewal, or cancellation will encounter trust resistance that data alone will not resolve. The design question for 2026 is not how much AI to deploy in customer-facing roles — it is how to make human oversight visible and credible when AI is involved. Carriers who make that human oversight legible will outperform those who optimise for autonomy on the metrics that drive long-term retention.